Project: Awake Chocolate Social Media (Spec)
Challenge: Connect with potential users, provide product recognition and resources to access, and reinforce the irreverent yet friendly brand voice of Awake.
Solution: With each bar containing as much caffeine as a stiff cup of coffee, Awake is a convenient source of caffeine popular with students, athletes, and anyone else needing a boost.
To access target markets and increase product recognition, tweets will be written to respond to any Twitter users tweeting about keywords relevant to coffee, caffeine, energy drinks, studying, all-nighters, and extreme sporting activities. Where organic, product shots will be included, and directions to retailers will be given.
Design Notes: Images © Awake chocolate.