Project: A video script to be delivered by the CEO for the annual general meeting of YW Calgary.
Challenge: Create a personal message in a friendly voice authentic to the speaker that celebrates the many achievements of the organization without sounding like a list and provides insight into the future direction of the team.
Solution: Working iteratively with the speaker to ensure her authentic voice was captured, a powerful message was created using a then vs. now vs. the future structure and a repetitive cadence to drive home the achievements and plans of this iconic organization.