Project: Website copy for La Boulangerie, a French bakery.
Challenge: Celebrate and describe the authenticity and spirit of "Calgary's best French bakery cafe", and include mention of some key, defining products.
Solution: La Boulangerie is a French bakery and cafe in Calgary, Alberta. Their chef was trained at the prestigious culinary academy, La Cordon Bleu in Paris. They source authentic French ingredients, create their baked goods to an exacting French standard, and strive to create an ambiance that transports visitors to bustling cafes on the streets of Paris.
To capture this spirit, the About page of the business website is transformed into a French lesson. Classic French proverbs are translated and used to convey the raison d'être of the business, the authenticity of their product, and the ultimate benefit to patrons.
Design Notes: Images © La Boulangerie Calgary.