Project: AHA sparkling water, spec project
Challenge: Capture and communicate the exciting flavour combinations offered by AHA to differentiate it in the marketplace, build brand awareness.
Solution: Standing out in the sparkling water marketplace is difficult. The main differentiator for this product is the flavour combinations offered, so the key is to leverage the clever product name to position the product as an exciting, revolutionary take on a traditional unexciting product category.
The name of the product line, AHA, is riffed on to drive home the exciting flavour combinations that set this sparkling water apart from less exciting, competing sparkling water brands.
Design Notes: Ad design and stock images, 'Can I get an AHA' tagline © Coca-Cola Bottling Company.