Project: Email campaign for Impact Orthodontics, an independently-owned orthodontic clinic.
Challenge: Create promotional and abandoned cart emails to encourage follow-up visits by positioning the business as a kind, caring alternative to corporate-owned clinics.
Solution: With a strong, clear brand voice already in place, a relatable analogy was used to drive home the benefits of regular dental maintenance.
Promotional Email: 'A smile tuneup'
Do you take better care of your car than you do your teeth?
Automobile manufacturers say you should service your vehicle every 5,000-10,000 kilometres or 6-12 months. When serviced regularly, they know that your car works better, lasts longer, and is much safer to drive.
Well, the same applies to your teeth… but even more so. I mean, you can get another car, but your teeth are for life, right? By getting regular checkups, you’ll get the following benefits:
Professional Cleaning – You brush and floss at least twice every day… we hope! But even if you do, there will still be places you can’t reach or hardened plaque that is resistant to the toothbrush. By getting a cleaning and scaling every 6-12 months, you reduce or reverse the negative effects of plaque before it gets any worse.
Early Detection – Tooth decay, gum disease, and oral cancer can strike even the most diligent brusher. Having a dental professional examine your mouth every 6-12 months will give them the best chance to detect any of these issues early, and early detection always results in better outcomes.
Keep Costs Down – Regular checkups keep your overall dental costs low. With regular cleanings, expert advice, and by catching any potential issue before it becomes a problem, we’ll keep you smiling all the way to the bank.
Here’s the thing – a beautiful smile will take you further in life than any car ever could. Don’t you think your smile deserves a regular tune-up?
Your trusted mouth mechanic,