Project: Awake Chocolate Social Media (spec)
Challenge: Connect with potential users, provide product recognition and resources to access, and reinforce the irreverent yet friendly brand voice of Awake.
Solution: With each bar containing as much caffeine as a stiff cup of coffee, Awake is a convenient source of caffeine popular with students, athletes, and anyone else needing a boost.
To access target markets and increase product recognition, tweets will be written to respond to any Twitter users tweeting about keywords relevant to coffee, caffeine, energy drinks, studying, all-nighters, and extreme sporting activities. Where organic, product shots will be included, and directions to retailers will be given.
Design Notes: Images © Awake chocolate.
![](https://cdn.myportfolio.com/ae69e4567068fffc6a1ba71baffaa498/38fd43fa-e5be-4cb9-8b4a-5a481ee8b09d_rw_1200.png?h=8987d5dd6981f5bf0df633cbe4061ea9)
![](https://cdn.myportfolio.com/ae69e4567068fffc6a1ba71baffaa498/750c69de-3877-4c45-af6e-5c3ed098738e_rw_1200.png?h=0ec2c2839227d5a91b827ffe56b67fb0)
![](https://cdn.myportfolio.com/ae69e4567068fffc6a1ba71baffaa498/4735bcac-8ef3-4a02-9016-49a2aaffb8bf_rw_1200.png?h=dfa3b9fb0def92939a9ab305ed8e4d03)