Project: ProfitWell Metrics, Retain, and Reactivation
Challenge: Create B2B, Saas Facebook ads targeting the subscription business founder.
Solution: Use evocative imagery to draw in the audience, tell a story, and familiarize the audience with the brand. The tone of the ads is knowledgeable and confident yet approachable. The benefits of the product offerings are made clear in the copy in clear, concise language, where possible avoiding industry jargon or acronyms.
Design Notes: Stock images © 123RF, iStock, and Getty Images. Logo © ProfitWell.